(PRESS SECRETARIAT – 17 th June, 2022) The Government of Samoa through the Ministry
of the Prime Minister and Cabinet (MPMC) hosted a Zoom Conference yesterday, 16 th June,
2022 to brainstorm on strengthening the public sectors’ information sharing capacities
using the latest available technologies.
The exercise was a follow-up since the Annual Government Communication Liaison
Officers’ Forum held on 25 th February 2021.
Designed for public servants to enhance and improve the quality of information shared by
Government Agencies and stakeholders effectively, efficiently and in a timely fashion, the
Forum objectives are;
 to further boost professionalism and collegiality amongst public servants
 Review the respective roles and responsibilities of a government communication
liaison officer
 Establish a Standard Operating Procedure for online sharing network among the
Government’s media outlets to guarantee the timely dissemination of factual
government information to stakeholders and the general public.
Effective and timely dissemination of accurate information is vital to the overall operation
of any organization or agency.
One of the most crucial parts of any highly efficient response is effective information
exchange between the government agencies and their stakeholders, which includes media
organizations as well as the general public.
Deputy Chief Executive Officer who is also the acting CEO of the Ministry of the Prime
Minister and Cabinet, Afioga Nanai Sovala in his welcoming address reiterated the
importance of communication between government agencies, stakeholders, independent
media and the general public.
"When it comes to the veracity of the information we deliver, effective communication is
critical….Information has the power to raise nations, overturn governments, and both
harm and benefit a service or ministry”.

Nanai noted that it is also important for all government agencies to understand the
process of producing reliable communication on various platforms, timely information
gathering as well as the dissemination to the public including media.
More than thirty Government officials participated this Communication Liaison Offers’
Follow-up forum yesterday, 16 th June 2022. The outcome of the workshop will greatly
contribute to ongoing efforts by the Government and its various partners in the
development of networks and platforms for sharing and disseminating factual information
in a timely manner.