Distinguished guests, ladies and gentlemen

Good morning and welcome to the highly anticipated Koko Market Day! It
fills us with great joy and excitement to see so many individuals gathered
here today, as we celebrate a vital aspect of Samoan heritage – COCOA.
Cocoa has a long and rich history in Samoa, tracing its roots back to the
1800s when it was first introduced to our beautiful islands. Over the years,
it has become an integral part of our culture, not only as a source of
sustenance but also as a means of income for countless local households.
The thriving cocoa industry has played a significant role in bolstering the
economy of Samoa, providing employment opportunities and supporting
sustainable development.
Today’s theme, “Creating Business Opportunities Through
Innovation and Development,” aligns with our collective vision of
revitalizing and expanding the cocoa industry in Samoa. We acknowledge
the challenges that this sector has faced in recent times, with fluctuations
in market prices, climate change impacts, and changing consumer
preferences. However, we firmly believe that through innovation,
creativity, and collaboration, we can rejuvenate the cocoa market,
ensuring its long-term sustainability.
We have gathered here today with a shared purpose – to explore
innovative ideas, collaborate, and seek ways to turn challenges into
opportunities. This event serves as a platform for all stakeholders –
farmers, researchers, entrepreneurs, policymakers, and investors – to

come together and collectively contribute to the revival of the cocoa
industry in Samoa.
I encourage each and every one of you here today to actively engage in
discussions, knowledge sharing, and networking. Let us seize this
opportunity to exchange ideas, forge new partnerships, and inspire one
another through our collective passion for cocoa. Together, we can create
a road-map for a thriving cocoa industry that not only benefits local
households but also contributes significantly to our beloved Samoa’s
economic growth.
So, let today be a call to action – a call to revive the cocoa industry in
Samoa through innovation, development, and a renewed sense of
purpose. Together, we can build a brighter future filled with vast business
opportunities and sustainable growth.
Thank you, and let us commence our journey towards a reinvigorated
Koko Market Day!
Soifua ma ia manuia!

Faafetai