Samoa Tourism Authority (STA) has hosted a series of industry sessions to help enhance Samoa’s tourism
products and services. Hosted in Apia and Savai’i over two days, the Industry Talanoa Meet’s were
initiated by STA and gathered local tourism industry members to collaborate on issues covering tourism
product offerings, marketing and promotion, research and statistics, and policies for industry development.
Honourable Minister Toeolesulusulu Cedric Salesa Schuster shared his inspiring remarks during the
meeting, emphasising the need for tourism industry operators and STA to work together to increase the
number of visitors to Samoa following the global COVID-19 pandemic*.
“It is Samoa Tourism Authority’s goal to better promote and entice potential visitors to choose Samoa over
other Pacific Island countries as a place to visit, relax and recuperate from the rigours of life,” Cedric Salesa
Schuster said.
“Samoa is the destination for travellers wanting to learn about a different culture and way of life, enjoy the
beauty of nature in its pristine and unspoilt way, celebrate special occasions and events, and to reconnect
with their aiga (family).”
The industry sessions cover:
● Tourism Product – features of Samoa as an attractive tourism destination
● Tourism Marketing & Promotion – How we want visitors to imagine Samoa
● Research & Statistics – Understanding numbers is crucial to good business making decisions
● Policies for Tourism Development – Actions and behaviours needed to fulfil our goals as a sound
tourism destination
● Group Presentations – Open discussions on what’s next
STA will collate all feedback provided at the sessions on how best to improve Samoa's tourism offering and
position Samoa as a preferred travel destination, and present to the industry during its final Industry Talanoa
Meet on Tuesday 14th March at Hotel Tanoa Tusitala in Apia.